About Us

Meet Elizabeth Stone

Founder & CEO of XO Betty

What started in the basement of her home in 2016 has grown into XO Betty – a modern medspa and beauty destination built around one simple idea: beauty should feel personal, welcoming and fun.

After graduating from the University of Georgia in 2010, Elizabeth began her career in fashion and nightlife, but quickly realized she wanted to build something of her own. She discovered permanent makeup at a time when the industry was still emerging locally and opened Betty Brow Studio from her home in 2016.

As her client base grew, so did the vision. Elizabeth expanded into permanent makeup education, built a team of talented beauty professionals, and eventually evolved Betty Brow into XO Betty – a space where clients could access far more than brows.

Today, XO Betty brings medical aesthetics, advanced skincare, laser treatments, lashes, brows, permanent makeup, tiny tattoos, piercings, permanent jewelry and more together under one roof.

Elizabeth remains passionate about the artistry that started it all, but what she is most proud of is the experience XO Betty has become: a place where clients can try something new, feel comfortable being themselves and leave feeling a little more confident than when they walked in.

Meet Our Medical
Director

Dr. Lori Martin, MD

Dr. Lori Martin serves as Medical Director of XO Betty, providing medical oversight and helping support our commitment to safe, thoughtful and personalized aesthetic care.

Dr. Martin earned her Bachelor of Science in Biology with a minor in Chemistry from Georgia State University, graduating with honors. She went on to earn her medical degree from Ross University School of Medicine and completed her residency at Memorial Health University Medical Center in Savannah, Georgia.

Her professional interests include aesthetics, regenerative medicine, wellness and healthy aging. She has pursued additional training through organizations including the Institute for Functional Medicine and the American Academy of Anti-Aging Medicine.

Dr. Martin brings an individualized, forward-thinking approach to medicine and continues to pursue education and training in evolving aesthetic and regenerative techniques.

Meet Elizabeth Stone

Founder & CEO of XO Betty

What started in the basement of her home in 2016 has grown into XO Betty – a modern medspa and beauty destination
built around one simple idea: beauty should feel personal, welcoming and fun.
After graduating from the University of Georgia in 2010, Elizabeth began her career in fashion and nightlife, but quickly
realized she wanted to build something of her own. She discovered permanent makeup at a time when the industry was
still emerging locally and opened Betty Brow Studio from her home in 2016.
As her client base grew, so did the vision. Elizabeth expanded into permanent makeup education, built a team of talented
beauty professionals, and eventually evolved Betty Brow into XO Betty – a space where clients could access far more than
brows.
Today, XO Betty brings medical aesthetics, advanced skincare, laser treatments, lashes, brows, permanent makeup, tiny
tattoos, piercings, permanent jewelry and more together under one roof.
Elizabeth remains passionate about the artistry that started it all, but what she is most proud of is the experience XO Betty
has become: a place where clients can try something new, feel comfortable being themselves and leave feeling a little
more confident than when they walked in.

Meet Our Medical Director

Dr. Lori Martin, MD

Dr. Lori Martin serves as Medical Director of XO Betty, providing medical oversight and helping support our commitment to
safe, thoughtful and personalized aesthetic care.
Dr. Martin earned her Bachelor of Science in Biology with a minor in Chemistry from Georgia State University, graduating
with honors. She went on to earn her medical degree from Ross University School of Medicine and completed her
residency at Memorial Health University Medical Center in Savannah, Georgia.
Her professional interests include aesthetics, regenerative medicine, wellness and healthy aging. She has pursued
additional training through organizations including the Institute for Functional Medicine and the American Academy of
Anti-Aging Medicine.
Dr. Martin brings an individualized, forward-thinking approach to medicine and continues to pursue education and training
in evolving aesthetic and regenerative techniques.

Why XO Betty?

We’re not interested in being just another medspa. XO Betty was built to bring the things you love about beauty, aesthetics and self-care together in one place without making the experience feel intimidating, clinical or one-size-fits-all.

Everything, All in One Place

Injectables. Advanced skincare. Laser. Lashes. Brows. Permanent makeup. Tiny tattoos. Waxing. Piercings. Permanent jewelry. You shouldn’t need five different beauty appointments at five different businesses. At XO Betty, you can build your routine in one place with a team that gets to know you.

Inclusive by Design

Beauty isn’t one look, one age, one skin tone or one definition of what makes someone attractive. Our approach is personalized to the person sitting in front of us – their features, their skin, their style and what makes them feel good.

Personalized, Never One-Size-Fits-All

We’re not here to convince every client they need the same treatment. Our providers focus on thoughtful recommendations and treatment plans based on your goals, your comfort level and what actually makes sense for you.

A Team With Different Talents

XO Betty brings together professionals across medical aesthetics, skincare, permanent makeup, lashes, brows, tattoos, piercing and beauty. That range allows us to look beyond one treatment or specialty and help clients create a routine that works together.

Come As You Are

You don’t have to know exactly what you need before you walk through the door. Ask questions. Try something new. Keep it subtle. Switch it up. XO Betty is meant to feel like a place you want to come back to not somewhere you have to feel intimidated walking into.